The 10 Commandments of Digital Marketing
Survival. Whether you own a small company or a large enterprise, it’s necessary to remain viable in the face of ever-increasing competition in your industry. But this is no secret. What might be a secret, however, is exactly how you stay alive. And not just stay alive, but stay ahead. And that secret is…digital marketing.
Let’s face it. If you don’t have digital marketing, it’s next to impossible for your business to get seen and heard by new potential customers. Even if you do have digital marketing, how do you know that your company is getting noticed above all the noise and visual clutter?
Digital marketing isn’t just about banner ads and email blasts. It’s about customized strategies and campaigns, both ambitious or on a shoestring budget, all perfectly tailored to your company’s distinct needs, requirements, and goals. In fact, the possibilities are truly endless, and the potential for results-driven success is limitless.
Here’s a no-frills guide to the fundamentals of digital marketing, how you can use them to your advantage, and how 1SEOBCG can help.
Welcome to the world of digital marketing. Are you ready to dive in?
1st Commandment: Know Thy Customers
It seems simple enough. Know your audience. You probably think you do, but do you really? For digital marketing to truly be effective, it needs to be direct. You don’t want to waste your valuable time and money—and you won’t have to. By understanding your customers, you’ll know what they value and care about, how they found out about your products or services, and what the process was that took them from an inquisitive prospect to a paying customer.
By knowing your customers’ demographics, you can more accurately target them online and see direct results.
This includes characteristics such as:
- Income level
Knowing your customers is the first crucial step to providing them with something of value, i.e., your product or service. Surveys, products reviews, and yes, good old-fashioned phone calls to your biggest and most engaged buyers can get you this critical information.
So, once we help you identify your customers, what comes next?
2nd Commandment: Thou Shalt Institute a Plan
It doesn’t matter if you want to spend a couple hundred bucks on social media ads, or several thousand or more on slick media advertising—for it to be effective, you need a plan. Think about it. If you’re running a restaurant, you need recipes, right? Providing professional construction services? You need a blueprint.
The same is true of digital marketing. Without a carefully-planned strategy, your efforts are certain to fall flat. You need a clear understanding of your objectives and budget to ensure results. 1SEOBCG features a simple and straightforward Project Discovery Survey so we can fully understand your needs and construct a customized digital marketing campaign around them.
It makes sense so far. Keep going…
3rd Commandment: Establish Thy Brand
People like to complicate the concept of brand, when at its core, it’s actually quite simple. So, what exactly is a brand? A brand is the impact, experience, and impression people get from your company, products, or services. It truly defines your business. So branding, therefore, is sort of like telling the story of your company.
For it to be effective, your company’s branding should be:
- A tool for building relationships
- Bolstering your online presence
Your brand is immensely more than what you advertise on social media, or what you write on your blog page. It’s about your message. Your values. Your story. And at 1SEOBCG, we can help you tell it. Our team features professional branding experts who can help you develop or enhance your own brand, and even create a custom logo or design for your business.
So you’ve got your brand and your plan, now what?
4th Commandment: Honor Thy sEO
Search Engine Marketing (SEO) might seem like an elaborate concept, but the driving force and main purpose behind it is uncomplicated: to get your business ranked above your competitors in online results on search engines like Google, Bing, Yahoo, and others.
SEO is a broad term for a combination of strategies—such as using specific words on your website, linking to other sites, or even the way your website is structured—all geared to get your website seen and ranked higher in an online search. Our team of SEO strategists can ensure that your site is optimized for SEO. For instance, if you own an HVAC business in Philadelphia, your keywords could be “HVAC repair in Philadelphia,” and people searching for that term would find your company, and your brand (see 3rd Commandment).
We have access to the latest and most sophisticated industry tools to analyze and evaluate your site to identify the most effective SEO approach for your business. With information from your customers’ demographics (see 1st Commandment), like their location, age, gender, income level, and more, we can focus on the right SEO tactics that match these key factors and your business’ needs.
Ok, so now that we have all of this SEO information, like keywords, what do we do with it?
5th Commandment: Focus on Thine User
The way search engines like Google rank your website isn’t just about what keywords you include in them—it’s about the end user and the experience they get when they visit your site. You want your audience to be engaged, interested, and stay on your site longer. Remember, the longer they stay, the higher the chances are they’ll want to purchase your product or hire your services.
Consequently, you want your site to have good content. This includes the writing and images that you see on your distinct web pages—your homepage, your blog, and all your other pages. By incorporating content that people actually want to read, you can get them absorbed and interested in what you have to say. These blogs and on-page content are also where we include the keywords that we previously identified (see 4th Commandment).
Using organic search optimizations like SEO is only half the battle, however. Now let’s check out how you can pay to get seen online.
6th Commandment: Embrace Thy PPC
Pay-Per-Click, or PPC, is paid online advertising. However, the difference is, you only pay when someone clicks on your online ads. You can generally spend as little or as much as you’d like, and the price is determined by factors like your industry, and the marketplace value of your keywords (see 4th Commandment) in your ads.
PPC ads appear at the top of a search results page, even above the SEO results. In fact, that’s what makes them so valuable. Not only that, but 1SEOBCG has access to ad tracking software that allows us to determine which ads are most effective, and make the necessary adjustments to capitalize on that information.
There are several other benefits to using PPC ads. You can make adjustments to your campaign on the fly, in real-time, to allow you to take advantage of and drive more traffic to your website. And for certain industries, PPC can be cost-effective, offering a significant ROI for companies utilizing this digital marketing tool.
Ok, so now you have you’ve optimized and paid. How else do you actively get people to your site? Try social media!
7th Commandment: Thou Shalt remain Social
Let’s face it—there’s no escaping social media. In fact, many of us have two, three, or four accounts, or even more. And we understand that it’s not just an activity—it’s a significant investment of our time. With a curated, robust, and properly-executed social media strategy, you can help your business gain momentum and drive visitors to your website.
“But,” you’re wondering, “there are so many social media platforms out there. Which one is best for my business?”
Each social media platform has its distinct benefits and strengths based on the audience using it. And you’re right, there are a ton of them. But the social media experts at 1SEOBCG can choose the ones that will have the most impact on your business.
In fact, we can create and manage accounts for your business on social media platforms like:
Keywords, blogs, paid advertising, social media posts. It’s all starting to come together now. But where’s it all coming from? Meet your one-of-a-kind, brand-new website!
8th Commandment: Thou Shalt Tidy Thy Home
When you walk into someone’s home, what does it say about them? If it’s messy, unorganized, hard to maneuver around, and the décor doesn’t seem to make any sense, wouldn’t you assume the same about them?
That same concept holds true for your website. If it’s sloppy, has bad images, a confusing layout, or the pages don’t load correctly or load slowly, people won’t want to stay on your site for very long. And they certainly won’t want to come back—probably ever. Don’t take the risk of having a website that provides a poor, or worse, frustrating experience for the end user.
With a sleek, fast, and genuinely unique website from our web design team at 1SEOBCG, we can incorporate your mission and brand (see 3rd Commandment) into a stunning visual and functional user experience for your visitors. We’ll truly make your vision come to life. From there, your audience can learn more about your company, values, services, and even buy products right from your website, using our ecommerce services.
It’s all wrapped up nicely! There’s just one other thing to briefly consider: the almighty mobile device.
9th Commandment: Honor Thy Mobile Devices
It comes as no surprise that more and more people are using their mobile phones to conduct their online searches these days. But here’s the thing—phones, tablets, and other devices can all use different ways to display the way your website appears and functions on their screens. And this can be completely different from the way it’s intended to look on a desktop computer.
Clearly, this could be an issue for mobile searchers who encounter websites that look and act faulty on their phone screens. But with mobile optimization, the team at 1SEOBCG can ensure that your site looks its best and responds optimally, regardless of who is viewing it, or what it’s being viewed on.
So how do you get started?
10th Commandment: Contact 1SEOBCG
We’re dedicated to not only the success of our clients, but also with building enduring relationships with them. We feature a simple and straightforward digital marketing process, and can work with any budget, large or small. If you own a small or medium sized business, then this could be the edge that affordably puts you ahead of your competitors. And if you’re a large business owner, you probably already know the impact that digital marketing can have on your business.
It’s time to triumph. Let 1SEOBCG get your company seen and heard above the fray.
If you’re ready to start succeeding with proven and results-driven digital marketing strategies, contact us today at 215-712-8794 or contact us online.