How To Develop A Social Media Plan For Your Business

Aug 11, 2020 | Advertising and Marketing, Digital Marketing, Tips

In this time of Pandemic, you have to think smart about a concise strategy that will help your brand showcase its goal and stand out in the e-commerce world.

What are the basic plans and steps to be taken to layout a productive and useful social media plan for a small to medium-size business?

Below are the step-by-step social media plans that will help you to identify your goals, engage your audience, and optimize the results.

Steps in formulating an effective plan

1. Choose the appropriate Social Media Sites

First, you have to determine which sites you’ll be using that will certainly fit your strategy. Nowadays, we have a lot of sites to utilize such as LinkedIn, Facebook, Instagram, and Twitter. Some businesses use Google as their platform.

But you don’t have to be on all of them – just choose the one that matters the most for you and your audience.

These are some things that you need to consider.

Time – Plan on how much time you want to spend in managing your sites? Do you think 1-2 hours is enough?

Audience – Where do your potential customers hang out? Does Social Media have the most accurate demographics?

Resources What skills do you have to work with? Social networks like Facebook emphasize quality content. Visual social networks like Instagram require images and videos. Do you have the resources to create what’s needed?

2. Ensure that the profile was Completely Done

One of the most important things that you need to focus on is Profile Management. You have to always keep your sites up to date – cover photo, profile picture, and all other details regarding your business profile. A complete profile shows professionalism, cohesive branding, and a signal to the customers that you’re serious about engaging.

Profiles have two different types: Text and Visual

  • For Visual, always aim for visual content that you use in Social Media. To create these pictures/images, you can refer to the Social Media Image Chart. You can also take advantage of tools like Canva and Snappa which come with free templates along with built-in dimensions that will suit your needs.
  • For Text, your main focus is the content and the bio section. This includes creating content, social media blog posts, and the headline for your business page. You always need to ensure that your page will be engaging and enticing.

3. Analyze your Competitor’s Strategy

Whatever business you do, it is almost certain that there are other companies out there who’ll offer the same services as yours.

In the market, you have to collate information and insight so you can analyze and formulate strategies that will make you stand out from the crowd.

Source: Crayon

According to some research from Crayon, 41% of business owners “agree” that competitive intelligence is critical to the company’s success.

Here are the following steps you can consider to analyze data from your competitor’s strategy:

  • Identify your top ten competitors
  • Analyze and compare competitor content
  • Analyze their SEO
  • Look at their social media engagement
  • Identify areas for improvement

If you want to stand out from the crowded marketplace and build your uniqueness among competitors, start with the research and analyze them. Then, plan on how you can go beyond to make sure that your firm will gain reputation, ranks highly, and be noticed as a first choice on whatever field you occupy.

4. Formulate an engaging content

Content marketing is a great way to inform everyone about your product, services, and all about your company. Content should be enticing in a way that it will be used as a way to engage with clients.

Based on a Content Marketing Organization, 70% of B2B marketers stated that they are creating more content and blog posts this year compared to what they did last 2016 because the trend is not showing any signs of slowing down as we head into 2021.

Now, once you have a better understanding of why you’re making content, the next step in building out your idea. This is to understand exactly who is going to see or read your message. Additionally, you also need to keep in mind that the content should be created with the involvement, review, and direction of your audience. The best content marketing should be developed to answer the most frequently asked questions that your audience has – and educate them.

5. Always manage your timeline

In the planning stage, you also need to ensure that your timeline will be managed accordingly.

For Social Media, the timeline is an important part that needs your attention. In terms of publishing, you have to posts articles on your timeline, comment on posts you’ve made, and reply to comments. This way, you’ll be able to connect with your audience.

6. Assess the reports and optimize

The more you post – the more you’ll discover which content is right for you. It’s best to have a social media analytics tool. Major social networks will have basic analytics built into the site; it’s just a little easier to look and find this information. These tools can show you a breakdown of how each post performed in the important areas of views, clicks, shares, likes, and comments.

7. Engage and Listen

Social media requires engagement. When people talk to you, technically you’ll talk back. Set aside time during your day to follow up with conversations that are happening on social media. These are conversations with potential clients, friends, and colleagues. They’re too important for us to ignore.

One way to stay up on all the conversations that are happening around you and your company is to create a system for listening and engaging. Tools like Mention will collect all social media mentions and comments on your posts in a single place, where you can reply to your followers.


A Social Media Plan for business could be a bit difficult because it will require time and patience but with proper and well-researched ideas, you’ll be able to come up with an awesome plan that will be easy to do and analyze.